The Bank
Carneige

This project was a re-brand to the small business 'the Bank', based in Carnegie, Melbourne. This company has a great spot in the heart of Carnegie, however their logo wasn't providing a strong identity. The building was built in the 1930s and used to be an old bank. However, once bought out by a couple, they left the interior of the bank and made the original vault into a private function room. The place has 6 main areas to choose from, all conforming to different audience's. The main purpose of the re-brand was to gain a wider audience and for people in the area to be aware that it is an alcohol bar and not just a random old building. Carnegie is such a popular place during the day and on weekends at night time for dinner and dessert, so gaining the extra attention of people passing by throughout the week would give the business that extra boost.